Contact Rachael

Contact

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    Marketing
    Rachael Podolsky

    Marketing

    Marketing

    Our unparalleled marketing strategies and networking capabilities result in more sales and higher sale prices.

    Appearance matters, and we are experts in creating and managing the presentation of your home, understanding that success rests in the details, and that nothing is more important than hard work, ambition, and extreme dedication.

    Property
    Preparation

    Original Photography
    • Art direct and produce photo shoot – 30-40 photos
    • Possible drone footage
    Prep Home For Sale - Project Management
    • Assist with preparing property for sale – staging, editing and prep work, and help coordinate any pre-listing work as identified and manage vendors
    Professional Copywriting
    • Oversee professional copywriting for your home to be used in all marketing
    Marketing
    Marketing

    Print Advertising

    Local Print
    • Luxury Home Magazine Ad (depends on timing)
    • 425 Magazine office ad
    • Coldwell Banker print and digital magazines
    Direct Mail
    • Neighborhood property postcards announcing your home in your community, targeting zip codes & current renters
    Marketing

    Online Websites

    Local
    • Featured home on RachaelPodolsky.com
    • Featured home to Coldwell Banker Bain website
    • Loaded on NWMLS and all property feeder sites (i.e.Trulia, Zillow, Redfin)
    • Possible feature for one week as 425 Magazine Home of the week online
    • Targeted marketing (ads for Just Listed) based on Google searches
    Global
    • Global channels through Coldwell Banker Bain to push listing company-wide to offices in 47 countries
    Marketing

    Social Media

    • Signature home video tour hosted and narrated by Rachael
    • Vlog post – launch week on my personal website
    • Facebook – my personal, business page and Coldwell Banker Bain page
    • Instagram – my personal and professional feeds
    Marketing

    Office Promotion

    Company broker tour (Mondays) and office meeting presentation (reaches over 150 brokers just in Bellevue / Mercer Island)

    Marketing

    Brochures

    • Custom Coldwell Banker brochure – used for all events, open houses and promotions.
    • Online “Look Book” specifically on your home – photo gallery
    • As a Certified Luxury Home Marketing Specialist (CLHMS) I have access to all luxury marketing materials to showcase your home
    Marketing

    Marketing Emails

    • Custom Broker Open VIP Invitation Only email “Just Listed” at launch to local brokers
    • Follow-up broker email to a larger broker database (1500+ brokers in the PNW)
    Marketing

    Open Houses

    • If you want to do them
    Marketing

    Follow-Up
    Schedule

    • Weekly re-cap of showings, interest and website analytics
    • Client report of broker showings, comments and offers
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